San Francisco, CA – Piers Piper was the lucky winner of Ubisoft’s latest DLC sweepstakes. Unfortunately, he wasn’t aware of the delivery of the DLC giveaway. Ubisoft partnered with Frito-Lay, the potato chip conglomerate that creates the deliciousness that is Doritos, to distribute a downloadable content code for their popular Michael Jackson The Experience video game. Unbeknownst to Piers Piper, it was on the potato chip that he consumed.
“I took a selfie with the Dorito chip I thought looked super alike Michael Jackson, but I still ate it. C’mon it was a nacho cheese Dorito. You don’t waste those” said Piers Piper.
According to Sam Smith of Ubisoft, the giveaway was Ubisoft’s way of being “light hearted” and “fancy-free”. The giveaway was ultimately a way to improve the company image since the “Watch Dogs Debacle of 2012”. Ubisoft created a Michael Jackson potato chip as a part of the Dorito Summer of Video Game Love campaign 2015. The only problem, as it would turn out, was the think tank never considered that the winning individual would consume the winning chip. The prized Dorito chip was embossed with an iconic picture of Mr. Jackson dancing to Billy Jean and a QR code on the back with official rules of the giveaway.
“When Mr. Piper ate the winning chip it became measurably more difficult to correctly identify him as the for sure winner” explained Sam Smith of Ubisoft.
The Kohlrabi asked Mr. Piper what his feels were about eating the free DLC that was said to priced around $49 MSRP. Piers said that he would have been more excited if the DLC would have been for the king of pop’s Moon Walker rather than The Experience. He did say he was ultimately bummed out, but decided that the nacho cheese cheesiness was totes worth eating the delicious Dorito.
The Kohlrabi learned at the end of the interview that Ubisoft enlisted the help of Facebook with their face recognition technology in order identify the chip with Piers Piper. We are currently awaiting the results.