NPD’s Intern Generate Report Numbers

NPD’s Intern Generate Report Numbers
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The latest NPD intern, Esteban Applegate, admits he was the one responsible for the numbers in the report they have released. He has been recently dismissed from NPD Group this week due to inconsistency in number reporting.Xbox_wiiU_PS4_Controller_npd

Applegate told The Kohlrabi that the current intern at NPD is responsible for generating the numbers issued for the video game industry. “Maybe I shouldn’t have followed his [Esteban’s Predecessor] advice, but he told me it was tradition at NPD and that we had to continue the tradition. ” Said Applegate.

Esteban defended his actions by letting TheKohlrabi know “I was only following the advice from the last intern training me who got fired.” Esteban continued, “I also found it [the advice] written on the back of a Chick-fil-a receipt held with gum under my desk. I wanted to leave my mark on the tradition. So I made it a lot nicer by printing it on printer paper and using four pieces of gum on each corner to make sure it stuck.”

TheKohlrabi pressed Applegate to find out what the damning advice was. As The Kohlrabi learned the advice was to “Mostly read Twitter to gauge reaction of game or console launches. You guesstimate based off of that information.” Applegate would further explain that you could skew the numbers slightly if you liked a particular console. “Not too much” He warned. “The game journalists would question the legitimacy.”

TheKohlrabi reached out to NPD Group for a response to what Mr. Applegate has been reporting. We did receive a reply from NPD Group’s PR machine. “We task our interns with the video game industry report because we want our interns to have fun at work, yet, learn valuable experience lessons.” Additionally in their response we learned that NPD Group has put an end to the spread of the unofficial information from under the intern’s desk. This was done by adhering another piece of printer paper over the original illicit instructions. NPD Group did not reply to our request on who reviewed the numbers before publishing.