Gamerang, a competitor video game rental service to Gamefly, was puzzled by short rental periods by their members. After a great deal of research and a teensy bit of corporate espionage, they’ve found the reason for the quick turnaround. Rental gamers believe the tutorial is the entire game.
Gamerang’s data scientist, Kris Boyd, informed TheKohlrabi he looked into the rental times of their best renters. Specifically, those who qualified for a feature of their video game rental service called QuickReturn. QuickReturn utilizes the USPS by alerting Gamerang’s customer service department a game is on the way. Boyd explained that this notification service from the USPS to their CS department integrated with the Yo app. “Our app Yo’s every time new data recorded, fun at first, now it’s annoying,” said Boyd. He continued, “via this notification data, we found rental gamers were returning games the same day of delivery or the day after.
The senior data scientist told TheKohlrabi he attached distinct barcodes going out on games the company did not expect to be returned within a day. These games were chosen for their length or their open world gameplay that forced game players to be enveloped in the game’s world. That should cause the player to keep the rented game for several weeks. Boyd chose games such as Fallout, Grand Theft Auto, Final Fantasy, and Far Cry. According to Boyd’s findings, those games were still sent back the day of delivery or the day after.
“I couldn’t believe what I found!” -Kris Boyd of Gamerang.
As his prior data showed, this phenomenon shouldn’t be happening. Diligently, he sent out Postmates delivery workers out to random gamers who rented the carefully chosen games with a survey to ask them why they returned the games so quickly. The gamers who participated in the survey explained games are extraordinarily short, easy, and only explained how to play the game. The majority of those polled blamed mobile games and Nintendo.