San Francisco, CA -Sony has sold US patent 8,264,454 B2, to Zynga Corp. Zynga wasted no time and has already announced it has big plans for the patent. US patent, 8,264,454 B2 is a patent of interactive video game advertisements. The sale of this patent to Zynga from Sony couldn’t have come at a better time. Zynga has, according to them, started talks with several content providers as a pioneer of interactive game commercials.
Zynga told the Kohlrabi that had been approached by McDonald’s shortly after a successful partnership in 2010. Zynga’s Don Mattrick explained that Hasbro had raised the licence fees to near un-profitable levels for McDonalds to use Monopoly. The popular burger chain decided that it was time to look elsewhere for alternatives to the Monopoly franchise. Fortunately for Zynga, they were knocking at the golden arch’s door at the right time with their new game, Property Baron.
“McDonalds had great interest in reaching a broad new audience,” Zynga representative Brandon Vogel said. He continued, “They [McDonalds] were curious if we could help them with an untested project which we immediately promised could deliver.”
McDonalds had grown tired of everyone using their phones or tablets while they paid for prime time commercial blocks.
“Our data had suggested most eye-adverting attention was toward playing mobile games. We needed those eyes to be on our infonom-nomical messages” -McDonalds Representative Amie Weisshaan
As Zynga described to The Kohlrabi, they had a meeting with Ronald McDonald to discuss the latest revelation of wasted marketing budgets and Zynga’s perceived glacial progress.
“He [Ronald] was smiling. But you were scared to death. He wasn’t smiling inside,” said Brandon Vogel.
TheKohlrabi learned from the interview with Zynga it became necessary for them to obtain US patent 8,264,454 B2. Zynga has been testing technologies to deliver interactive content that would unlock in their free-to-play-gamercial; which infringed on many of the technologies Sony had already patent.
Zynga explained Property Baron was a free-to-play game that worked when the mobile device sensed a McDonald’s advertisement, or a unique code that is received with the purchase of premium meal. The code or the advertisement would activate Property Baron for the player to advance his or her turn, collect in-game currency, or a series of game options. The more advertisements or premium meal codes a player collected, the faster he or she could progress versus the other players.
“It’s a super intuitive game. Every time you’re ready to play Property Baron, you exclaim, “McDonald’s!”” said Brandon Vogel from Zynga.
Mr Vogel was excited to let The Kohlrabi know, now that Zynga has patent 8,264,454 B2; they look to implement and test out the free-to-play-gamercial model within a McDonalds market near you!